Netflix also saw the most engagement on its social accounts, based on Conviva's review of "likes," reactions, comments, replies, shares, and retweets on Twitter, Facebook, YouTube, and Instagram. Disney+ came in third with 14.2 million fans across platforms. That number dwarfs its competitors: The second most followed brand, Amazon Prime Video, had just 29.1 million fans across those apps. The streaming giant had 163.3 million followers across TikTok, Facebook, Instagram, YouTube, and Twitter as of October 21. Streaming platform on social media, according to a new study of 87 global companies by the video-analytics firm Conviva. Disney+, Amazon Prime Video, and HBO Max were also strong performers on social in 2021.
The streamer had the most followers and drove high engagement on apps like Instagram and Twitter.Netflix is the top performing streaming platform on social media this year, Conviva reported.
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